A rescue dog who was once abandoned in a field is now representing Waterford in one of Ireland’s most heartwarming competitions, the Nose of Tralee.

Izzy Bear has been chosen by the judges as Waterford’s representative in the 2026 Nose of Tralee, Ireland’s largest pet competition, after making it through weeks of public voting and the county selection process.

Her owner, Denise Hoban, spent weeks campaigning on social media to help Izzy reach the county finals, where judges selected the fluffy Mammut Bulldog as Waterford’s winner on Saturday.

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Izzy Hoban, whose owner Denise Hoban says resembles Falkor from The NeverEnding Story.

Izzy’s story is one of remarkable resilience. Once found alone and abandoned in a field, she has gone from rescue dog to much loved family pet and now has the chance to be crowned Ireland’s favourite furry friend.

Known affectionately as the “Fluffster”, Izzy has become something of a local celebrity. She loves sea swims at Benvoy Beach, earning herself the nickname “part seal”, enjoys snacking on mandarin oranges, never misses a game of Gaelic football or rugby, and has even developed a surprising fascination with Ghostbusters. According to Denise, she’s also an expert at charming strangers into giving her extra hugs and the occasional pup cup in Tramore.

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Izzy with her loving owner, Denise Hoban.

Denise says Izzy represents every rescue dog waiting for a second chance, proving that where an animal starts in life doesn’t determine where they can end up.

The Nose of Tralee, organised by Pet Sitters Ireland, is now in its 13th year and is open to pets of all kinds from across the country.

County winners from around Ireland will now compete for the national title, with the overall winner due to be announced on August 18.