She may be best known for her glam life with Made in Chelsea husband Spencer Matthews, but Vogue Williams has been building herself a very impressive ‘rainy day fund’ over the past year.  

Newly filed accounts for Howth Media (Ireland) Limited, the Dubliner’s Irish operation, show net assets surged to €755,977 for the year ended 31 December 2025, up a massive 52 per cent from €496,098 the previous year.

Fixed assets alone leapt from a modest €8,810 to €452,665 in just 12 months.

Vogue Williams with her husband Spencer Matthews. Pic: Iona Wolff/BAFTA via Getty Images

And these bumper profits are just from Vogue’s Irish company. The real money machine is her UK firm, also called Howth Media Ltd, registered at Companies House across the water, and those numbers make the Irish accounts look like pocket change.

The UK firm’s accumulated profits hit a staggering £3.25m (€3.76m) for the 12 months to the end of July last year, up by £596,957 in a single year. 

Vogue was also in the enviable position of being able to repay in full a £2 million loan she had borrowed from company funds the previous year.  

Vogue Williams
Vogue Williams. Pic: Joe Maher/Getty Images for the NTA’s

Revenue at the UK firm comes from podcast fees, brand-ambassador fees, and TV appearance fees.

One of Ireland and the UK’s biggest social media stars, Vogue can parlay her 1.2 million Instagram followers with well-known brands for lucrative ambassador deals.

Her podcast with best pal Joanne McNally, My Therapist Ghosted Me, has become one of Ireland’s most talked-about shows. The podcast now reaches 3.5 million listeners per month. 

Pic: Vogue Williams/Instagram
Joanne McNally and Vogue Williams. Pic: Instagram

The surge in UK profits followed Williams and McNally’s live shows, becoming one of the hottest tickets in entertainment, where the duo brought their unique brand of ‘chats and giggles’ to sold-out venues.

The 40-year-old, who recently announced she is expecting her fourth child with Spencer Matthews, has certainly come a long way from her RTÉ Fade Street reality TV days.

Between the Irish firm’s growing balance sheet and the UK company’s multi-million-pound war chest, it’s fair to say Vogue Williams is absolutely coining it.