Business leaders, marketers, and entrepreneurs gathered in Waterford for a key industry event.
The event, “Sounding Out: How to Drive Business Growth,” was hosted by WLR and Radiocentre Ireland.
It took place at the Glassworks Innovation Centre, a new state-of-the-art venue in Waterford City.
Attendance was strong, with a clear focus on the power of radio and audio.
Audio as a Driver of Business Growth
The event delivered a simple message.
Audio is not just surviving—it’s thriving.
Speakers highlighted how radio and digital audio continue to deliver real business results.
They emphasised its ability to build trust, attention, and long-term brand connection.
Key Speakers and Insights
A standout moment was an interview led by WLR’s Dymphna Nugent with Stephen Kent, CEO of CIE.
They discussed leadership, brand-building, and the evolving business landscape.
Ciarán Cunningham of Radiocentre Ireland followed with a strong case for audio advertising.
He highlighted its ability to cut through digital clutter.
“Audio doesn’t interrupt—it connects,” he said.
“It builds familiarity and trust over time.”
Local Business Voices Take Centre Stage
The discussion then turned to local experience.
A panel of Waterford business leaders shared real-world insights.
Participants included:
- Jenny Beresford, CEO, Dungarvan & West Waterford Chamber
- Mark Bergin, MD, Coffee House Lane
- Sinéad Corcoran, Sales & Marketing Manager, Tower Hotel
- Chelsey Walsh, Digital Marketing Manager, George Corbett Motors
Their contributions showed how radio drives customer engagement across sectors.
They also highlighted measurable success in local campaigns.
Why Audio Still Matters
One key theme stood out throughout the event.
In a fragmented media landscape, audio offers something unique.
It delivers:
- Attention
- Trust
- Strong local connection
These qualities make it a powerful tool for brands.
Strong Future for Radio and Audio
WLR CEO Michael Byrne described the event as a valuable opportunity. It connected local businesses with national-level insights.
“We’re seeing real momentum in how businesses use audio,” he said.
“WLR is proud to support that growth.”
Radiocentre Ireland echoed this view.
They noted that the trend seen in Waterford reflects a national shift.
Radio continues to prove itself.
It remains one of the most reliable drivers of brand growth in Ireland.
