A new Irish leisurewear brand is aiming to take the hassle out of fundraising for grassroots sports clubs across the country. Clubhouse Clothing, founded by Carlow man Alan Salter, has launched a simple system that channels 10% of every sale back to local clubs, with no extra work for volunteers.

Speaking on WLR’s Sport Láirge with Seamus Barry, Salter explained that Clubhouse Clothing deliberately avoids traditional teamwear. There are no crests, no team colours, and no clash with existing suppliers like O’Neills. Instead, the range focuses on quality leisurewear, such as hoodies, quarter-zips and T-shirts, which supporters can wear anywhere, from the clubhouse to the office or a casual night out.

Clubs can sign up in just two minutes on clubhouseclothing.ie, providing basic details and bank information. After that, Clubhouse Clothing handles all orders, delivery, and administration. Supporters simply choose their club from a dropdown menu at checkout and the club automatically receives its share.

Salter describes it as ‘free fundraising’ and ‘money for jam’ for clubs. He points out that if 100 supporters each buy a hoodie and a T-shirt, a club could earn around €1,000 with virtually no volunteer effort.

The project already has strong backing, with Waterford FC’s Pádraig Amond and Kilkenny hurling great Eoin Murphy on board, helping to drive awareness and trust.

Clubhouse Clothing is also running a giveaway for a deep navy hoodie on social media, encouraging users to follow, like, tag their club and a friend for a chance to win.