A Waterford coffee company is among a group of Irish food producers taking part in a new nationwide initiative aimed at bringing locally made products to independent retailers across the country.

Pictured above: BWG Foods Trading Director, Jamie Tevlin, pictured with Mark Bergin from Waterford’s Coffee House Lane at the launch of BWG Foods new Market Square Select range.

BWG Foods has launched ‘Market Square Select’, a new own brand range developed in collaboration with Irish suppliers and available exclusively in independent Mace and Londis stores nationwide.

Inspired by the traditional Irish market square, the range has been created with producers from Waterford, Wexford, Cork, Galway and Meath, with the aim of combining premium quality Irish products with value for consumers while supporting local businesses.

Waterford’s Coffee House Lane has been selected to supply the range’s coffee. The company sources and hand-roasts speciality-grade coffee beans in small batches in Waterford, with the new Market Square Select coffee available in both whole bean and ground varieties.

BWG Foods says the initiative is designed to strengthen its independent retailer network while creating new commercial opportunities for Irish producers by connecting local suppliers with a national retail platform.

Coffee House Lane’s Mark Bergin welcomed the partnership, saying it marks an exciting opportunity for the Waterford business.

‘We’re delighted to have worked with the BWG Foods team to develop this exceptional coffee. It’s a really exciting time for us to see the range of products we produce growing and becoming available on store shelves nationwide.’

‘This partnership allows us to offer our products to a wider audience, opening new doors for us, and helping us maintain jobs in the local area and grow further.’

The first phase of the Market Square Select launch includes artisan products from several Irish producers, including granola from Galway’s Foods of Athenry, honey from Cork-based Healy’s Honey, preserves from Wexford Home Preserves and rapeseed oil from Newgrange Gold in Meath.

BWG Foods says a broader range of everyday essentials will be rolled out under the Market Square brand over the coming months.