She shot to fame in a fabulous outfit at the Galway Races, and now Lisa McGowan is laughing all the way to the bank.

The Tullamore-based fashion influencer, 54, handed herself an eye-watering €1.9 million pay package in 2025, newly filed accounts reveal.

Her firm, Lisa’s Lust List Ltd, bounced back into the black with a post-tax profit of €419,268 for the year.

The pay packet breaks down to a jaw-dropping €29,172 a week, or €4,167 a day, before tax. Of the total, €1.51 million came as emoluments, topped up with a hefty €384,002 pension contribution.

Incredibly, that sum is actually a pay cut of more than €1.16 million. In 2024, the glamorous businesswoman pocketed a record €3.063 million, made up of €2.67 million in emoluments and the same €384,002 pension pot.

That bumper payout plunged the company to a post-tax loss of €736,075 that year.

As the firm’s sole director, Ms McGowan has now paid herself a whopping €6.1 million in pre-tax pay, excluding pensions, over the four years to 2025. That includes €969,275 in 2023 and €986,067 in 2022.

The company remains in good health. Accumulated profits almost doubled from €459,677 to €878,945, while the cash pile swelled from €727,254 to just shy of €1 million at €999,427.

It’s a remarkable rags-to-riches style tale for the former insurance broker, who worked in her family’s firm before swapping policies for posting.

Her online career only took off after she was crowned best-dressed lady at the Galway Races in 2016. She set up Lisa’s Lust List Ltd the following November.

Since then, the business has boomed. Ms McGowan now sells her own clothes, accessories and beauty products under the ‘Lisa & Co’ label through her website, lisaslustlist.ie.

And the savvy entrepreneur isn’t stopping there. She has also launched a joint venture, LMLB Beauty Ltd, with business partner Linda Blanchfield, in which she holds a controlling 51 per cent stake.

Not bad for a day at the races.