Ireland’s first ever Financial Literacy Ambassadors appointed.

The appointments form part of the European Commission’s EU Financial Literacy Strategy, which aims to strengthen financial literacy across Member States and support citizens in making informed financial decisions.
Financial Literacy Ambassadors will play an important role in promoting financial education, amplifying key financial literacy messages, and supporting the implementation of Ireland’s National Financial Literacy Strategy. It aims to empower EU citizens with a vibrant, healthy, and confident relationship with their finances..
Gráinne Griffin from the CCPC and Denis Carrigan, President of the Association of Teachers of Home Economics, will communicate key messages around financial literacy and help empower people, both young and old, to take control of their money.
The ambassadors will also promote the EU Financial Literacy Strategy, helping to ensure people have the confidence, knowledge and information needed to make informed financial decisions.
These appointments follow an invitation for expressions of interest in the role launched by the Tánaiste earlier this year.
Announcing the the appointment of Gráinne Griffin , Tánaiste and Minister for Finance, Simon Harris, said:
“I am delighted to appoint Gráinne Griffin as one of Ireland’s first ever financial literacy ambassadors.
“Seeing her work in supporting the implementation of our National Financial Literacy Strategy, I am confident she will bring her passion, expertise and energy for financial literacy to this role, helping to make financial literacy relevant and accessible for people across the country.
“Whether its managing day-to-day finances, planning for major life events or investing for the future – having the confidence and knowledge to make informed financial decisions can make a real difference.
“As we prepare to introduce the new Investment Account, building financial literacy and confidence has never been more important.
“We want people to feel empowered to save and invest, and to have access to trusted information that helps them make choices that are right for them.







