It’s being reported today that Victoria Beckham’s fashion and beauty empire has made an operating profit of €8.5m in accounts for the period up to the end of 2025.

The news could hardly be better and is well deserved. In her beauty zone, she is far and beyond one of the loved, independent brands, and she scores hit after hit with makeup and fragrance fans.

This move out of the red and into the healthy zone comes at the same time as other Victoria Beckham news: she is preparing to open a flagship store in NYC that will house her fashion, fragrance, and beauty under one roof.

Victoria Beckham

Anyone who watched the Victoria Beckham Netflix documentary will remember the former Spice Girl discussing the state of affairs at her brand. Speaking honestly, it did seem that Victoria feared for its long-term success, but it seems as though it has turned a corner for the better.

Also reported today was the rise in profits by 15pc, up to €151.5m from €131.5m in 2024, her fifth year of double-digit growth. And what is it that’s selling that has turned things around for Victoria?

Best Sellers

Victoria Beckham’s best sellers extend beyond the success of her Satin Kajal Eyeliners. Those sell like hot cakes, and so do her Foundation Drops (€121), which have sold out repeatedly since launching in autumn 2025.

In the meantime, Victoria’s cheek colour tints in bronzer and blush have been viral for an age (€51 each), and her recent Blush and Contour Stylus Sticks are an MUA favourite. These will outshine many other brands in the coming months, €44 each. And if you have never tried the Posh Lipstick in the shade 02 or Pout, you are missing out; the word cult doesn’t even touch these shades and the formula.

Fragrance

Makeup and skincare don’t cover the entire Victoria Beckham Beauty collection; fragrance is a huge part of the success story. Victoria worked with perfumer Jerome Epinette on her signature scents, and each of the four has its own backstory from her relationship with her husband, David.

Portofino ’97 EDP is a monster seller. A citrus-woody scent, it has notes of bergamot, amber, and vetiver, and guys and girls adore it. This, and the rest of the big hitters, will be in Victoria’s new NYC store when it opens, alongside her fashion pieces. Victoria Beckham Beauty news is coming your way on 9 September. We can’t share this now, so make sure to come back and check it out.

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