Pippa O’Connor and her POCO Beauty team will be celebrating the brand’s latest news today, as they take their skincare and makeup collection to the UK.

The move is a natural progression for the brand, and with stockists like Brown Thomas and Arnotts in Ireland, POCO is only going to launch in a store of equal standing across the water.

At nearly three years old, Pippa’s beauty brand is going to take up residence on Oxford Street in one of the most iconic beauty halls in London.

POCO Beauty

Pippa O’Connor launched POCO in November 2023; it has gone from success to success in the years since.

Starting with just one or two products, POCO now has almost 50, spanning tan, tools, makeup, and skincare. It’s enough to fill the new counter the brand has secured at the prestigious Selfridges beauty hall in London.

Pippa O’Connor

Pippa O’Connor shared the big news on social media in a series of posts teasing the Selfridges news.

POCO will be joining the likes of Balmain, Chanel, Caudalie, Oribe, Diptyque, and more in the famed beauty hall in the store on Oxford Street.

Selfridges

Selfridges, London Pic: Shutterstock
Selfridges, London Pic: Shutterstock

We reckon the brand’s Universal Glow Skin Enhancer and Face Glaze highlighter will be very popular with London IT gals, as they are with Irish beauty fans.

This is great news for the brand that is nearly at its third birthday; we can’t wait to see what’s next.