john lewis waitrose christmas

Edgar the dragon is the subject of this year’s John Lewis / Waitrose ad

This year, John Lewis has teamed up with Waitrose to bring us its Christmas ad, which has become a fixed part of the festive calendar.

This year’s one uses the 1980s REO Speedwagon song I can’t fight this feeling anymore – re-recorded and sung by Dan Smith of the band Bastille. It tells the story of excitable dragon Edgar.

Watch it here and see what you think..