Three Ireland is to end its sponsorship deal with the of the Republic of Ireland Football team in July next year.
The telecoms company has been involved with the team for 10 years.
In a statement, they say they have decided to consolidate their sponsorship investment in the area of music.
The move comes days after incoming CEO John Foley decided not to take up his position at the helm at the last minute.
Government funding has been suspended at the beleaguered FAI for a number of months amid concern at governance.
Three's Chief Commercial Officer, Elaine Carey said in a statement this afternoon that the company were deciding to focus further in the area of music over sport.
"Having recently reviewed our full sponsorship portfolio, we have decided to consolidate our sponsorship investment in the area of music.
"At Three, we are entirely focussed on supporting the Irish Men’s team through what we hope will be an exciting and successful qualification for the UEFA European Football Championship and the Irish Women's team in their qualification journey for the UEFA Women’s European Championship. We also wish the Irish teams at every level the very best in the future."
The FAI thank @ThreeIreland for their sponsorship
➡️ https://t.co/1ByccAzwBt #COYBIG #COYGIG pic.twitter.com/l9ioWr7T0U— FAIreland ⚽️🇮🇪 (@FAIreland) December 4, 2019
