WLR digital audio platform

WLR Joins Ireland’s New Digital Audio Platform

Today marks a major milestone for WLR, its listeners, and commercial partners. WLR has officially joined Vocalise from IRS+, a new digital audio platform that launched this morning.

WLR is one of 21 radio and digital-only stations nationwide to become part of the new network. The platform is designed to strengthen local voices and local content in digital audio.

Michael Byrne, CEO of WLR FM, said the move represents an exciting opportunity. He described Vocalise as a game-changer for listeners and advertisers alike.

What Is Vocalise from IRS+?

Vocalise from IRS+ launches with a ready-made audience. It already represents six million hours listened to per month, with growth expected.

The platform also delivers an estimated 13 million pre-roll advertising impressions. This comes as digital audio consumption continues to rise rapidly across Ireland.

Latest research shows 76% of Irish adults consume digital audio weekly. Among 16–34-year-olds, that figure rises to 91%.

Smarter Audio Everywhere

Under the banner Smarter Audio Everywhere, the platform combines data and insight with creativity and trusted local voices.
Initial activity will focus on pre-roll advertising on live streams and programmatic inventory.

Listeners can access Vocalise across multiple devices, including:

Smartphones
Smart speakers
Digital in-car audio
Smart TVs
Laptops

New podcast, content-led and data-driven formats will roll out from Q2 onwards.

A Strategic Irish Partnership

Vocalise from IRS+ is a strategic partnership between IRS+, Digitize, and participating stations, including WLR.
Digitize is Ireland’s longest-established digital audio specialist.

The platform is powered by Triton, the global leader in digital audio technology.
This ensures reliability, scale, and advanced ad-tech capability.

21-Station Digital Network

The Vocalise network represents 21 stations nationwide. It includes WLR FM online and WLR’s digital station, Absolute Irish.

Peter Smyth, CEO of IRS+, welcomed WLR’s involvement. He said the platform represents the next evolution of Irish local audio.

Attractive Model for Advertisers

Vocalise offers a scalable and sustainable revenue model. It provides frictionless access to high-quality Irish digital audio through major DSPs and programmatic buying points.

Advertisers benefit from ease of planning, strong targeting, and trusted local content. The platform is supported by Digitize’s market-leading expertise.