Some of Waterford and the South East's most scenic locations will be broadcast to an audience over one million people in Italy at the end of the year.
'Kilimangiaro', which is one is Italy's most popular travel shows, is currently filming in Waterford and taking in parts of Ireland’s Ancient East.
The episode is due to air towards the end of 2017.
Director of Corporate Services with Tourism Ireland, Shane Clarke, says it'll be a showcase of the very best of what's on offer in the region.