Start-ups and small businesses in West Waterford now have access to a powerful new support resource with the launch of the Business & Branding Bundle — a comprehensive, 50-page toolkit designed to help entrepreneurs plan, promote, and grow their businesses with confidence.
Created by Dungarvan & West Waterford Chamber and supported by Waterford Local Enterprise Office (LEO), the Bundle brings together essential elements of business development in one easy-to-use package. It includes practical templates and guidance across five key areas:
· Business Strategy Overview
· Business Plan Template
· Branding Pack & Palette
· Marketing Plan
· Communications Plan
This is the first resource of its kind to be tailored specifically for micro-enterprises and early-stage entrepreneurs in the region — a response to the everyday realities of juggling planning, performance, and promotion while running a business.
Gareth Evans, Head of Enterprise at Waterford LEO, welcomed the initiative: “This toolkit demystifies what can be daunting for small business owners — it gives people a starting point and the confidence to move forward. We’re proud to support this initiative and to launch it in Tallow as a strong signal of our commitment to small enterprise.”
Oran Byrne, President of Dungarvan & West Waterford Chamber, highlighted its practical focus: “This isn’t a glossy brochure — it’s a working resource designed with the real-world challenges of local business in mind. We want to make it easier for people to focus on what they do best, and this Bundle helps them do just that.”
Ailish Power, Creator of the Business & Branding Bundle, said the concept emerged from working closely with local entrepreneurs: “This toolkit was built based on what we’ve heard from hundreds of small businesses — the real, practical challenges they face. It’s designed to give people clarity and confidence, with no jargon and no guesswork — just the tools to move forward.”
The resource was officially launched at a morning event in Tallow last week, where local businesses got a first look at the content, participated in a guided walk-through, and shared feedback over coffee.
The event also marked a shared commitment by both Chamber and LEO to increase visibility and support for enterprise in rural areas.
The Business & Branding Bundle is available now, free of charge, from the Dungarvan & West Waterford Chamber and Waterford LEO.
It is particularly suited to sole traders, creatives, retail and service providers, and those preparing to launch their first venture.
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