WLR is thrilled to announce its outstanding performance in the recent Joint National Listenership Research (JNLR) survey.
The results showcase a strong and growing listenership, especially during weekdays, solid weekend destination programming, and a significant surge in digital listening through online platforms and smart speakers.
WLR has grown by an additional 6,000 new listeners in the last 12-months. Additionally, it's clear that the people of Waterford continue to rely on WLR for their daily news, sports updates, community happenings, and local information.
In the latest JNLR survey, WLR has demonstrated its commitment to delivering quality content that resonates with listeners.
Deise Today with Damien Tiernan has emerged as a powerhouse, with an impressive listenership of 21,000 listeners tuning in every fifteen minutes.
One of the most noteworthy aspects from the last 12 months is the substantial increase in digital listening and engagement, reflecting the station's adaptability to changing listener habits.
WLR has embraced the digital age with open arms several years back, making its content readily accessible to audiences through online platforms, app, and smart speakers as well as wlrfm.com.
This approach has not only expanded the station's reach but also ensured that listeners can listen, read, and watch at their convenience, no matter where they are.
WLR FM's dedication to serving the local community has not gone unnoticed. Waterford listeners are tuning in for over four hours of radio per day, reinforcing the station's role as the go-to source for all things Waterford.
From in-depth local news coverage to up-to-the-minute sports updates, from community happenings to essential information, WLR is the station that puts Waterford first.
Michael Byrne, WLR FM's Programme Director, said: "We are elated to see our efforts reflected in the JNLR survey results. It's a testament to the hard work and dedication of our on-air and off-air team at WLR. We are committed to providing our listeners with the highest quality programming, keeping them informed and entertained, and being their trusted companion in Waterford. We look forward to continuing to serve our community and expanding our reach even further."
WLR is renowned for its diverse programming, which keeps the community engaged and entertained 7-days a week. Source IPSOS MRBI 2023-3.
