The owner of Lady's Slip lingerie shop says they now have customers coming to them from outside of Waterford.
The business in Tramore only opened in August of 2020 and is run by Sandra Power and her sister Miriam.
They have been nominated for a Marketing Excellence award at this year's Waterford Business Awards, which takes place next week.
Marketing Strategy
Speaking to WLR, Sandra says marketing is a big focus of theirs.
She says: "Our marketing strategy has always been very honest and open and there's a little bit of fun involved."
They aim to educate more people around proper fitting underwear, saying "We try and take the taboo out of the fact it is bras it is ok and you don't need to be afraid."
"For some women it is a big deal and my marketing strategy was always about education even by doing the videos we do online.
"To show how people should know how things fit."
The Lady's Slip has been shortlisted in the Marketing Excellence category in the Waterford Business Awards.
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