This is a movement largely based on facebook, but it's also on Twitter and Instagram too. "I am Waterford" was set up by Sean Corcoran, with help from Creative Ireland and Waterford Council. He outlines to Mary "On the Fringe" what it's all about
https://soundcloud.com/wlrfmwaterford/i-am-waterford-has-proven-a-big-hit-online