Waterford’s WLR confirmed its position as Ireland's leading local radio station when the most recent Joint National Listenership Research (JNLR) were released for the period Oct 2018 – Sept 2019 – for Waterford City and County.
The latest figures show that WLR’s weekly reach of 71% is the highest of all national and regional stations in the area, re-emphasising WLR’s position as Ireland's leading local radio station.
WLR’s Michael Byrne welcomed the good news;
“We are absolutely delighted with these results. They are, yet again, a wonderful testament to the loyalty of our listeners across Waterford.
Here at the station, we are extremely privileged to have a team of people, both on and off air that are passionate about their county of Waterford. There is no topic left unturned, our array of programmes epitomises the broad appeal of WLR throughout the City and County of Waterford”
The latest results into radio listening comes on the back of WLR’s ‘Local Station of the Year’ win earlier this month.
When it comes to any audio listening in Ireland, live radio rules with 85%. This compares to 7.8% of owned music, 1.1% to podcasts and 5.6% to Spotify.
The listenership figures also confirmed that people spend over 4 hours a day listening to radio
Radio listening remains strong across the country with 83% of all adults tuning into radio each days.
Source IPSOS MRBI JNLR 2019-3
