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Ireland's first LEGO store to open in Dublin

Ireland's first LEGO store to open in Dublin

Fans of LEGO will be happy to hear that the country's first store will open in Dublin  this summer.

The store will open on Grafton Street in June.

The new Dublin LEGO store will comprise a blend of physical and digital features, known as "Retailtainment." It means shoppers can have immersive LEGO experiences as well as creating personalised products.

Simone Sweeney, Vice President of Global LEGO Retail Development, said

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The new LEGO Store will be amongst some of the biggest and best brands in Dublin, in a shopping district loved by many local families and visitors alike. Dublin has been part of LEGO Retail's expansion strategy for many years.

About LEGO

LEGO A/S is a Danish toy production company based in Billund. It was founded almost 90 years ago on August 10th 1932 and has been a much loved toy the world over, for adults and children alike.

The company manufactures LEGO-brand toys, consisting mostly of interlocking plastic bricks.

The LEGO Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores

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