Michael McAleer
Some 48,188 new cars were registered since January despite Covid-19 lockdown restrictions that meant physical showrooms had to close.
New car registrations were down 3.2 per cent compared to on the first three-month’s of last year, with March sales totalling 9,270.
According to Brian Cooke of the Society of the Irish Motor Industry (SIMI), while sales are only marginally back on last year, “this doesn’t tell the real story”. He pointed to a comparison with the first quarter of 2019. “New car sales in Q1 when compared to the same period in pre-Covid 2019 are down 25 per cent, or nearly 16,000 cars,” he said.
Used car imports rose 5.5 per cent in the first quarter, with 18,420 used cars re-registered in the Republic. Dealers attribute much of this to an increase in the stock of used imports at the end of last year, ahead of the new Brexit-related customs duties.
However, some industry sources suggest that rising used car prices, along with currency fluctuations that wash out part of the extra charges incurred on imports, will mean importing a used car from the UK will remain a viable option for some motorists.
Toyota is the best-selling brand this year, with 6,320 registrations, ahead of Volkswagen with 5,245, Hyundai with 4,995 and Skoda with 4,243. BMW makes it into the top 10 best-sellers with 1,816 registrations.
The best-selling car on the Irish market this year is the Hyundai Tucson, followed by the Toyota Corolla and Toyota Rav 4.
Electric growth
Toyota attributes its sales success to its hybrid strategy. Regular petrol-electric hybrids now account for 17.7 per cent of all new car sales, while plug-in hybrids make up 5.6 per cent. Petrol makes up 33.5 per cent while diesel has dropped to 37.4 per cent, down from 44 per cent this time last year and over 70 per cent five years ago. Sales of fully-electric new cars account for 6 per cent of the market in 2021.
According to Steve Tormey, chief executive of Toyota Ireland: “It’s really promising to see the continued growth in popularity in self-charging hybrids, which have seen impressive year-on-year percentage gains and now accounts for nearly one in five car sales in 2021.
“The next step is to seriously address the issue of diesel passenger cars and their negative impact on human health, which countless studies have proven. We’d like to see further changes to our tax system to help incentivise customers to move from diesel towards electrified options, like self-charging hybrids which have ultra-low NOX emissions.”
Citroën handover
Today sees the Irish franchise for French brand Citroen move to the Maughan family-owned Gowan Group. It joins other car brands from the global Stellantis carmaker - formerly called PSA Group. From today Gowan operates the Irish franchises for Peugeot, Citroën, DS, and Opel. Aside from these Stellantis brands, it also distributes Honda cars.
Gowan now holds an 8.15 per cent share of the Irish new car market. It also holds a 27 per cent share of the Irish new van market.
Sales of new vans totalled 11,346 in the first quarter, a rise of 22.4 per cent on last year. However, registrations of heavy goods vehicles fell 2.9 per cent to 882 in the same three-month period.
The motor trade is calling for showrooms to be permitted to reopen at the start of May. According to Brian Cooke of SIMI: “With the lockdown now extended into April, the industry will struggle to make up this lost business. In this context and in light of dealers’ ability to transact in a low risk outdoor environment, it is vital that we do re-open at the start of May to allow dealers sell both new and used cars, and to protect local employment.”
