LISTEN BACK: IStreet Dungarvan is a new website, created and developed by Fraher Media, with the aim of helping local businesses to sell online and compete with the bigger international companies. It aims to bring local retailers online with little cost and no technical know-how from the retailer, creating an online high street, giving retailers their own online store within the new shopping street. Founder James Fraher talks to Eoghan Dalton.