Irish company EZ Living Furniture has launched an AR App

Augmented reality can help online retailers significantly reduce returns by providing an engaging ‘try-before-you-buy’ digital experience.

What is AR (Augmented Reality)

Innovative AR solutions allow customers to visualise products in real time, from the comfort of their own homes. Full 3D visualisations give the opportunity for shoppers to see how products could look in their space before they commit to purchase, reducing the temptation to order multiple items to try out before choosing one and returning the others, a practice that is increasingly common.

Wayne looked a few retail examples, including that of Irish furniture company EZ Living.

Virtual Reality

Perhaps more of a familiar concept to people, Wayne also looked at Virtual Reality and how being able to place ourselves in different places from the comfort of our homes has never been as relevant. He uses the example of WIT whose Open Day was conducted virtually this year.

Have a listen to Wayne's chat with Ollie and me on The Big Breakfast Blaa