Last year, while toy industry sales dropped due to competition with video games on mobiles and other supports, Lego increased its operating profits by 10%. Far from being scared of new technologies, Lego has embraced them. It produces video games for smartphones, has created a crowdsourcing platform to take advantage of its fan's ideas, and is even considering the possibility of giving its customers the opportunity to manufacture their own pieces using 3D printing. Jordan Casey of THE SCNE took a closer look at all of this with Ollie and Maria on "The Big Breakfast Blaa" tech slot.
The Big Breakfast Blaa
Jordan Casey discusses that old favourite "Lego"and its digital rebirth
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