The village is dying before our very eyes.
Those are the words of locals in Ardmore - increasingly concerned with the lack of housing available to them as holiday homes continue to crop up at lightspeed.
Dick Lincoln of the Ardmore Strategic Housing Study Group, fears the situation has come to a head.
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Jordan Norris has been to Ardmore, gathering a sense of the fears among locals regarding what lies ahead for the place they call home.
To listen to the full report, press the play button on the photo above.