Three Waterford farmers are members of the Dairy Farmer Ambassador Programme.
The programme is part of a new campaign which aims to show the public what farmers are doing to be more sustainable.
The 11 Ambassadors will speak on behalf of Ireland's dairy farmers in the new campaign centred upon the climate debates - with an aim to show the initiatives being undertaken for farms to be more environmentally friendly.
Shane Fitzgerald from Portlaw, who entertained Prince Charles during the Royal Visit to Waterford in April - is one of three local farmers taking part in the 11 strong nationwide campaign.
He told WLR what his farm is doing to be further sustainable.
"We've brought field margins out three or four metres in some fields just to leave a bit of space for nature. We've set some wildflower seeds as well. We're trying to reduce our nitrogen, fertiliser and pesticide usage too. It's just about trying to do your bit like, even though this is a global issue - we all have to play a part. Really, we're just trying to show that all these small things add up and if all farmers take the initiative, we can make a difference collectively."
Shane says the message that they're trying to spread is a simple one.
"We're trying to show technologies which can improve water quality - improve biodiversity and reduce emissions. They're not just good for the environment, but they're also good economically for farmers. A lot of farmers are worried that if they try to reduce their emissions, it's going to affect them financially, so we're trying to show that these measures can be a win win for both farmers and the environment."
Shane also believes that it is particularly important that young farmers get involved.
"Young people are more likely to start these changes and they're more likely to embrace the climate challenge. We need young people coming through because we know that it's us who are going to be more affected by our actions than anyone. We're the ones who are going to have live with the consequences - so, it's important that we make a difference, have a say in it and lead by example."
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