Cork GAA have announced retailer Sports Direct as their primary sponsor as part of a five-year deal.
The partnership will see Sports Direct sponsor the men's senior, under 20 and minor teams in both hurling and football.
As part of today's announcement, the county's new jersey, designed and manufactured in collaboration with O'Neills, was also unveiled, celebrating the "three core pillars of clubs, schools and county that together form the foundation of Cork GAA".
Cork GAA are delighted to welcome Sports Direct as our new official sponsor. Our new Cork Jersey is now available on https://t.co/inuxzW4tsj and https://t.co/rRogEhdpci. pic.twitter.com/GHjH87wCjE
— Cork GAA (@OfficialCorkGAA) February 4, 2021
Cork GAA tweeted to say they are "delight to welcome Sports Direct" as new official sponsor, adding the new county jersey is now available online.
Speaking at today’s launch, Sports Direct managing director, Leonard Brassel said: “We are incredibly proud to begin this journey with Cork GAA.
"Cork is a unique place in Ireland and boasts a proud history within the GAA. The People’s Republic of Cork is known for its passionate support of both football and hurling and all of us at Sports Direct share this passion for Gaelic Games.
"We are delighted to take the next step from club sponsorship to county sponsorship and look forward to working with Cork GAA over the next five years celebrating their dedication and passion in support of the further development of Gaelic Games in Cork."
