Lismore Camogie Club, a cornerstone of the local community, boasts a proud history stretching back over a century.
Celebrating its 50th anniversary, the club has continuously promoted Gaelic games, nurturing the sporting spirit across generations. From humble beginnings, Lismore Camogie Club has evolved, growing in both membership and achievements, while maintaining its commitment to the development and promotion of camogie, hurling and football.
The Challenge
As the club approached its milestone 50th birthday, the club committee wanted to commemorate the occasion in a manner befitting its rich history and community significance. They aimed to highlight their achievements, celebrate their heritage, and engage the local community.
To achieve this, they sought a platform that could effectively capture and broadcast the essence of the celebration, promoting the club to a broader audience.
Offered Solution
The club approached WLR for advice on how best to promote their 50th-anniversary celebration.
WLR proposed a live outside broadcast event from the club premises. This broadcast would feature the WLR team interacting with the local community, club representatives, and players, capturing the day’s activities in real time on one of our prime time radio shows.
The campaign kicked off with a series of radio promos designed to advertise the event and encourage local community participation in the fun-filled celebration. The event itself included a wide array of activities such as a parade, matches, skills challenges, face painting, raffles, and special guest performances.
To maximize reach, WLR also created and shared social media videos and posts about the outside broadcast, both in the lead-up to the event and on the day itself.
The Event
On the day of the celebration, WLR’s live broadcast featured multiple interviews with the club chairperson and committee members. They shared stories of the club’s rich history, recent achievements, and the unwavering support from the community.
WLR’s live broadcast also showcased club players and local children, highlighting their talents beyond sports, through singing and performing.
WLR’s digital and events team captured the vibrant atmosphere on social media, sharing videos and photos with their 160k followers.
The event’s coverage included:
• Live interviews and performances
• Social media posts that reached over 70k people directly
• More than 4k engagements on social posts
• 17k+ social video plays
The WLR Outside Broadcast event held as part of the rebranding campaign proved to be successful in attracting new customers and increasing sales.
Electrocity saw an increase in enquiries and sales during the campaign, which contributed to overall revenue growth.
The event also helped to generate an exciting buzz around the new brand and attract new customers to the store.
Overall, the collaboration with WLR for the 50th-anniversary celebration was a resounding success. It effectively highlighted Lismore Camogie Club’s legacy and ongoing contributions to the community, ensuring that its storied history will continue to inspire future generations.