Watch: Lots of tears are flowing at the new Supervalu ad

The new Supervalu Christmas ads has warmed hearts

Move over John Lewis, our facebook feeds are being flooded (with tears) and the new Supervalu ad, which depicts a child in the run up to Christmas seeking reassurance from his parents, sister and friends that a visit from a certain jolly man will definitely happen. It's worth a watch to the end.. have the tissues on the ready...